Kibon transformed into ice cream one of the greatest successes in the cartoon world for children: SpongeBob. Kids can already find this character that was developed in partnership with Nickelodeon on popsicles at stores. Along with enjoying the ice cream, children can also have lots of fun with the tattoos that come on the inside of the packaging. There are 56 different tattoos that can be collected and applied to any clean, dry surface.
Kibon is using the licensing of this character as a way to bring new concepts and innovations for children and to the kids segment as well as add value to the brand.
Within an integrated system, Bauch Campos developed and set up Kibon's production line of equipment to apply the tattoos. All this was done with the advantage of an agile operation that streamlined the project without interfering in the production process.